B2B Sales Automation & AI Enrichment Platform

The client was frustrated by the steep costs of mainstream sales automation platforms, which often exceeded $2000 per user per year and locked their data in proprietary systems. They needed a cost-effective solution that combined best-in-class data enrichment, outreach integration, and messaging automation, while maintaining full control and ownership of their data within Salesforce and Outreach.

Our team architected the system to easily integrate with all major sales data sources via API, while keeping the user experience simple and spreadsheet-like for reps. We prioritized cost savings by leveraging direct API access and avoiding unnecessary SaaS markups. The custom LLM was trained to mimic top-performing outbound strategies and messaging styles, producing hyper-relevant emails in seconds. We ensured all enrichment data flowed directly into Salesforce and Outreach, maintaining full client data ownership and auditability. Ongoing feedback loops allowed for continuous improvement in both enrichment accuracy and email generation quality.

We built a flexible, tabular sales enrichment tool that pulls data from web research, LinkedIn, Apollo, and the client’s CRM, assembling rich prospect profiles with up-to-date information. The platform uses a custom LLM, fine-tuned on over a million cold emails, to generate problem statements, value propositions, and tailored outbound emails. Seamless Outreach.io integration allows reps to instantly load enriched prospects and draft messages into live sequences, accelerating pipeline generation and outreach effectiveness.